We are at such a time when there are global changes in numerous industries as a result of advancements in the use of mobile devices and applications. After a research was done to predict the growth of mobile marketing, it revealed that in a few years to come, it will equal and surpass internet marketing due to a number of factors. 5 billion people own mobile phones, and the numbers are increasing each day with a large percentage acquiring smartphones. Accordingly, messaging has the ability to reach all the 5 billion individuals whereas the internet will only be accessed by a half of this.
Although there are numerous welfares of mobile messaging to businesses, the most distinguished one is about the reduced costs of its use compared to other traditional methods of communicating. Hard to miss is also the fact that it ensures instant deliverability. Unlike other methods of passing information, SMS is quite fast and it ensures deliverability within a few seconds to all the subscribers in the selected list. However, a business that wishes to use it as its communication tool must ensure that it has a large list of clients or telephone numbers to message.
Business SMS marketing is also remarkable for being a flexible platform. For example, a business can prepare personalized messages to every customer, or they can create unique message to different groups of customers who have been sorted with their mobile phone numbers. Any time a business uses SMS as a way of passing customer notifications, more people receive and read the message, hence, this can be used as a better platform for communicating about current offers that are short-lived.
Today, people open SMS messages at a higher rate compared to emails. There are not many individuals who snub text messages on their phones. Therefore, the conversion rate associated with business SMS marketing is incredibly high. As a matter of fact, numerous businesses conduct surveys via SMS platforms and the results are generally outstanding.
A look into how people generally react to information passed by companies or businesses via different platforms shows a certain pattern or reaction. Generally, people do not pay attention to long adverts, and they usually skim through any information that is communicated in so many words. With SMS platforms, businesses get limited length of characters to use, and this is beneficial since they have to compose clear and short messages that will interest the clients. That said, it is the high time that existing businesses start evaluating the communication and marketing techniques they use so that open up and start acknowledging new methods such as SMS.
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