Being a writer is not as easy as it sounds; you have to find a good publisher, the kind that is well suited with the kind of books that you are writing and be willing to endorse your book to a lot of readers. After finding a good publisher, the next step will include the publisher telling you of the terms of your agreement and once you agree to each of them, there is a need for you to sign the contract that they have drawn. Oftentimes, the writer will not want to do anything more with their books after they have agreed to have it published by the publisher that they have decided to be signing their contract with. Most of the time, there are a lot of efforts that the publishing company must do so that your books that they have decided to publish will make big sales. Book marketing tends to happen after contract signing has been done.
When you say book marketing, it is just like other forms of marketing but it focuses more on selling books that have been published and making sure that they sell more than their expected count. When you have signed your books to a publisher, they will be the one doing the book marketing as you are the one that has poured all your creative juices on the content of your book. Most of the time, the publisher that you have signed with will take care of the printing of your books, their editing, their cover art, along with the date where they will be released to your readers. If you are the writer of your books and you want your books to sell, it will be to your advantage if you will take part in doing book marketing along with your publisher.
One of the most effective book marketing strategies that you can try will be using promotional ads with the help of social media platforms. Social media can be used to inform people who might have plans of reading your books that you will be publishing your books and that they have some nearby bookstores that sell your book. Today, you can even notice bookstores to be promoting your books, most especially if you are the kind of writer that a lot of readers cannot help but read your books.
Another book marketing strategy that you can employ includes having book signing events. Book signing has proven to be very effective at exciting more and more readers to read your book, most especially if they will be given the chance to meet and greet their favorite author and have their books personally signed by the writer.